Frontline The Persuaders (Season 22, Episode 15)
TV-MA
TV Episode | 90 min | Documentary, News

Frontline

The Persuaders (Season 22, Episode 15)

TV-MA

TV Episode | 90 min | Documentary, News

FRONTLINE takes an in-depth look at multi-billion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into fabric of our lives.

Directors

Rachel Dretzin | Barak Goodman

Writers

Barak Goodman | Douglas Rushkoff

Producers

Sam Bailey | Rachel Dretzin | Missy Frederick | Barak Goodman & 2 more

Composer

Gary Lionelli

Cinematographer

Stephen McCarthy

Editor

Pamela Scott Arnold

See all filmmakers & crew (85)

Edit Released

Updated Dec 13, 2004

Release date

Nov 9, 2004 (United States)

Awards

Series awards

122 wins & 190 nominations

Contacts

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Cast	+ Add Cast
29 cast members

Name	Known for
Douglas Atkins Self Self See fewer	Frontline (1983)
Scott Donaton Self - Editor of Advertising Age Self - Editor of Advertising Age See fewer	Alter Egos (2011)
Linda Eatherton Self - Ketchum Public Relations Self - Ketchum Public Relations See fewer	Frontline (1983)
Stuart Ewen Self - Hunter College Self - Hunter College See fewer	The War You Don't See (2010)
Richard Ford Self Self See fewer	Frontline (1983)
Rich Frank Self - Former President of Walt Disney Studios Self - Former President of Walt Disney Studios See fewer	Royal Pains (2009)
Bob Garfield Self - Columnist for Advertising Age Self - Columnist for Advertising Age See fewer	The Outsider (I) (2021)
John Hayes Self - Chief Marketing Officer of American Express Self - Chief Marketing Officer of American Express See fewer	Frontline (1983)
Richard Howe Self - Chief Marketing Officer of Acxion Self - Chief Marketing Officer of Acxion See fewer	Frontline (1983)
Mitch Kanner Self - Integrated Entertainment Partners Self - Integrated Entertainment Partners See fewer	Frontline (1983)
Naomi Klein Self - Author Self - Author See fewer	This Changes Everything (2015)
Nicholas Lemann Self Self See fewer	Frontline (1983)
Frank Luntz Self - Luntz Research Companies Self - Luntz Research Companies See fewer	The West Wing (1999)
Tim Mapes Self - Marketing Director of Song Airlines Self - Marketing Director of Song Airlines See fewer	Frontline (1983)
Terry McAuliffe Self - Chairman of Democratic National Committee Self - Chairman of Democratic National Committee See fewer	Just Headlines (2021)
Deborah Meyer Self - Corporate Marketing Manager of Toyota Self - Corporate Marketing Manager of Toyota See fewer	Frontline (1983)
Mark Crispin Miller Self Self See fewer	Four Died Trying (2023)
Clotaire Rapaille Self - Market Research Guru Self - Market Research Guru See fewer	The Culture Code (2019)
Keith Reinhard Self - Chariman of DDB Worldwide Self - Chariman of DDB Worldwide See fewer	Frontline (1983)
Kevin Roberts Self - CEO of Saatchi & Saatchi Self - CEO of Saatchi & Saatchi See fewer	Overdraft (2012)
Douglas Rushkoff Self - Correspondent (as Douglas Ruskhoff) Self - Correspondent (as Douglas Ruskhoff) See fewer	Wisdom's Maw
Eugene Secunda Self - Former Executive of J. Walter Thompson Self - Former Executive of J. Walter Thompson See fewer	Frontline (1983)
Joanne Smith Self - President of Song Airlines Self - President of Song Airlines See fewer	Frontline (1983)
Andy Spade Self Self See fewer	The Black Balloon (2012)
Al St. Germain Self Self See fewer	Frontline (1983)
Rob Stein Self - Democratic Strategist Self - Democratic Strategist See fewer	Frontline (1983)
Kenneth Strasma Self - Kerry Campaign Consultant Self - Kerry Campaign Consultant See fewer	Frontline (1983)
Peter Swire Self Self See fewer	Frontline (1983)
Paul Woolmington Self - CEO Self - CEO See fewer	Frontline (1983)